“You’re Welcome” is inviting and confident all at once, encouraging all types of visitors to discover Maryland’s seafood, beaches, trails, water experiences, culture and history. The below work showcases select TV, print and display from a comprehensive program that helped to strategically rebrand Maryland Tourism on the heels of Governor Wes Moore’s historic victory.
-2023 Silver Addy for Integrated Campaign
-$38.7MM in total campaign revenue and an ROI of $23:1, up 51% over the prior year
Art Directors: Jess Painter, Adrian McLoughlin
