Brown Advisory Annual Report - Intangibles
Performance in the financial services industry is almost exclusively measured on an objective basis. Numbers, concrete results, and so on. For Brown Advisory’s 2018 Annual Report, we stepped back to ask, “what about everything else?” What about the stuff between the lines? The soft skills that lead to hard results? The art of finance? Asking these questions resulted in commissioning two artists to create abstract imagery based on ten intangible traits we shared with them. These artwork/trait pairings became the mile markers for the entire annual report, each complementing related, if not more objective, content in an art gallery-inspired book.
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