The “Time of Arrival” campaign connects the vague notion of “arriving” to the very tangible milestone of purchasing a home at the Four Seasons Private Residences Baltimore. Utilizing a multimedia blitz to target high net-worth empty nesters, the campaign adds clarity and sophistication to a property that was previously assumed to be nothing more than a hotel. Immersive and striking, Canvas ads on Facebook allow for focused targeting and a visual showcase of the resident-only amenities. These social assets, in addition to local print and TV efforts, drive to a new website where the full story unfolds and contact to the sales team is initiated.
-2019 Gold Addy for Microsite
-2019 Silver Addy for Integrated Campaign
Art Director: Maura Mirarchi
To help re-introduce the property after extensive renovations and a misunderstood identity, the new website showcases the many amenities and upscale nature of the homes. Most importantly, it clearly establishes that you can actually live at the Four Seasons.
Click the below image to see each page on the site.